Kiekhaefer Mercury foresaw that the average American's interest in boating would increase after the war. Mercury was awarded the contract, and was the world's largest chainsaw manufacturer by the end of the war. The Kiekhaefer powered chainsaw was able to cut through a 24-inch (610 mm) green log in 17 seconds, while it took the nearest competitor 52 seconds. Kiekhaefer designed a new lightweight chainsaw in 2 months. Army engineers had been unable to design a lightweight motor. World War II changed the corporate climate, and Kiekhaefer sought a government contract to design two-man air-cooled chainsaws. Kiekhaefer took more than 16,000 orders at the 1940 New York Boat Show. Kiekhaefer designed motors that withstood the elements better than his competition and called the motor Mercury (taking advantage of the 'Mercury' Motor Car popularity at the time) whilst adopting the logo of the Roman god Mercury. The motors were much improved, so the buyer purchased more. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The purchase included 300 defective outboard motors. Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The Kiekhaefer Mercury company began in 1939 when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin. It also produces the MerCruiser line of sterndrives and inboard motors. Its main product is manufacturing and selling outboard motors. Mercury Marine is a marine engine division of Brunswick Corporation. You can locate the MerCruiser serial number label on either the side of the engine or on top of the flame arrester cover. Click here to find your local authorized Mercury Marine dealer.įor Mercury outboards, the serial number label is located on the transom bracket. Mercury has an extensive network of factory-trained dealers to help answer any parts-related questions you may have. Mercury Mariner 3.5HP – 40HP Outboards (INCLUDES ELECTRIC MOTORS) Service Repair Manual (1972-1989) Mercury Mariner 75HP-275HP 2-STROKE Outboards (INCLUDES JET DRIVE MODELS) Service Repair Manual (1994-1997) Mercury Mariner 2.5-60 HP 2-STROKE Outboards Service Repair Manual (1998-2006) Mercury Mariner 2.2hp, 2.5hp, 3.0hp. You can find your Mercury outboard serial number and model number on an ID tag on the mounting bracket, or in some cases on an engine block freeze plug. Knowing the features and year of your Mercury outboard can help with ordering Mercury outboard parts and Mercury outboard repair manuals. Mercury Outboard Serial & Model Number Guide. You can also browse by model, but we strongly recommend using your serial number to ensure you find the correct parts. Search by serial number to see detailed engine diagrams and part numbers, then contact your local authorized Mercury Marine dealer to place your order. Find the right parts for your Mercury® or MerCruiser® engine here.
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